We Build the System That
Removes You
From the Day-to-Day
Done with you. No Technical Skills Required. 10 weeks.
5 founding member places · £5,000 · Starts September 7th 2026
You're Good at What You Do.
Your Business Knows It Too.
Which means it still needs you for everything.
The business can't run without you because the systems don't exist yet.
That's not a people problem — it's a systems problem.
This is what optional looks like
Present for your life
At the table for the moments that matter
Freedom on your terms
Phone in the drawer. Laptop at home.
Rewarded for what you built
Full value at exit, because it runs without you
You Talk.
AI Creates.
Your Team Uses It.
You record a 2-minute voice note. AI structures it into a process document, client note, delegation brief, or decision record. Your team follows it. You're out of that loop.
We build the AI infrastructure that makes this happen. You just speak into your phone.
Philip has been doing this live in his own business for the past 90 days. The Sprint is how we build it in yours.
Three Core Systems.
One Built for You.
AI system that turns your voice notes into structured process documents your team can follow - without coming to you for answers.
AI system that captures client context, notes and follow-ups from a voice note after every interaction. Nothing gets lost. Nothing lives only in your head.
AI system that turns your voice notes into reporting, tracking and delegation briefs. You brief once. The business runs from it.
One AI-powered process built specifically for your business. Scoped at your audit call. Unique to you. Yours to keep.
Audit. Build. Embed.
A 1:1 deep dive call. We map exactly which parts of your business depend on you, identify your key chains, and scope your bespoke build.
Weekly group calls. We build, review, refine and embed each system with you. You test it in your business between sessions.
Everything is live, tested and running. Three core voice note systems and your bespoke process are embedded in how your business operates.
These Are Yours.
Permanently.
- Three core AI voice note systems live in your business — yours to keep and run
- One bespoke AI-powered process built for your specific situation — yours to keep
- A business measurably less dependent on you being in the room
- All builds documented so your team can maintain them without you
What Comes Next
The Sprint covers Knowledge, Relationships and Time — three of the twelve chains that keep business owners trapped in the day-to-day.
For founders who want to keep building, the full-year Optional Founder Accelerator continues across all twelve chains. Sprint graduates get priority access.
Philip Wride
20+ years in tech. The past year building AI systems for business owners that remove them from processes they've been stuck in for years.
Creator of the 12 Chains framework — a diagnostic system that maps exactly where a business depends on its owner, and what to do about it.
Currently running his own business through voice notes for 90 days, publicly, to prove the mechanic works before asking anyone else to use it. More at The Optional Founder.
Founding Member Price
- 1:1 audit and scoping call
- 8 weekly group build & review sessions (Weeks 2–9)
- Knowledge, Relationships and Time chain AI systems built and embedded
- 1 bespoke AI-powered process scoped to your business
- All builds documented - yours permanently
- Priority access to the Optional Founder Accelerator
5 founding member places. When they're gone, they're gone.
WHAT'S YOUR TIME ACTUALLY WORTH?
Two inputs. One number that changes how you think about £7,500.
Include everything — operations, client work, decisions, admin
Ready to reclaim your time?
Apply BelowLet's See If It's a Fit
Tell us a bit about your business below. Philip reviews every application personally — if it looks like a good fit, you'll be taken to the call booking page so we can get your audit and deep dive call booked.
The Ones We Get Asked Most
Do I need technical skills?
No. You speak, AI creates. The systems are designed to be run by you and your team without any technical knowledge.
How long are the weekly calls?
Approximately 60 minutes. Sessions are recorded so you can revisit them.
What if I can't make a session?
All sessions are recorded and shared. We'll catch you up at the next one.
What's the bespoke process — how do we decide what to build?
It's scoped at your audit call and deep dive based on where you're most stuck and how your business operates. It's the build that will have the most immediate impact on your specific situation.
What happens after 10 weeks?
Your systems are live and running. If you want to keep building across all 12 chains and reducing owner dependence while increasing your business valuation you have the option of joining the Optional Founder Accelerator. Sprint graduates get priority access to the full-year Accelerator.
Why is the founding price lower?
You're in the first cohort. That means tighter access to Philip, direct input on how the programme develops, and a price that reflects the early stage. Full price from the next cohort is £7,500.